PERSONAL BRANDING
This project is my attempt to personify myself as a person and professional. My personal brand is inspired by travel documentation.
In general, all of the typography chosen is inspired primarily by German documents and vernacular typography.
For the logo I chose this font because I wanted something that looks serious but at the same time fun. I am very passionate about art and design, and that is why I chose the colour red as one of the main colours.
Fonts chosen for text,"Futura" and "LFT Etica Mono" are an abstraction of German documents and vernacular typography.
Finally, to break with the simplicity and seriousness of the branding I wanted to add a colourful and playful touch inspired by the colours and shapes of Colombian handcrafts.
Interested in working together?